- Marketing, Tiktok

Guide to Marketing on TikTok

TikTok is one of the most popular social media applications that has not only received a good amount of positive as well as negative comments but has also set a trend for ‘TikTok’ videos. With over 800 million active users, it is also regarded as one of the hottest social media platforms on the internet.

If this tricks you into believing it is just a social media platform for entertainment, then you’re wrong, because it is much more than just entertainment. Some leading brands have set their foot on this platform to enhance their traction and engagement with the customers.

According to the reports from the SessorTower, it is one of the most downloaded applications in 2020. Hence, TikTok is also considered a great option to increase the brand’s reach.

 Trends working on TikTok

This social media platform is an ocean of ideas and creative brains that either lip-sync, or create dance videos for the existing music on their database. Hence, a wide cultural trend works, but the ones that are already in existence achieve greater number of likes and comments.

For instance, the #toosieslide, is a recent trend that gained over 4.3B videos including from celebrities like Jason Derulo and Justin Bieber, who grooved to this Drake’s song.

Marketing companies and brands are rightly using this trend to enhance their reach to right customer and customer base and increase their popularity among the GenZ.

The TikTok algorithm

Social media applications like Instagram have always remained transparent about the working of their algorithm. But, only recently TikTok managed to break the ice and talk about the working of their algorithm. From the news, we can summarize the following:

  • Multiple Indications: The popularity of certain videos on TikTok depends on the performance of the video alone, and does not depend on the individual profile. This means if a brand produces good quality and informative videos, then depending on their performance they can substantially reach billions of viewers, even if they have very few followers.

Hence, likes, and comments play a major role. Some brands also work their brains and buy tiktok likes from various sources to enhance their brand’s reach.

  • Geo-location: Lindsay Ashcraft, a social media coordinator, rightly explains the effects of the location of the users, which plays a major role in detecting the recommended videos, based on traction and interaction. Hence, TikTok pours a rare opportunity to the small scale businesses to expand their reach on the platform.
  • Sound and hash tags: Hashtags play a crucial role in discovering certain pages and accounts. Trending hashtags like #you, #foryouetc help in increasing the traction. Sound refers to the music present on their database. Choosing a trending song or music will help in recognition of the videos to a larger set of audience.

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