Today, an interesting study came to light, posted by Sarah Perez on ReadWriteWeb about the Social Media. We knew some of the similar numbers through different sources when we actually started research on Redanyway i.e. couple of months back. We always have to take these numbers with a grain of salt, but it’s good to have more of these numbers to strengthen the argument. Following data, published by Universal McCann’s “Media in Mind” study, interests more to us,

• 1 out of 10 U.S. adults now publish blogs (up from 5% last year)
• 1 out of 5 18-34-year olds publish blogs (up from 10% last year)

(You should also check out more of this data and studies published by Universal McCann’s it’s very interesting)

It’s awesome that how number of bloggers have increased nowadays and we think people are now taking it more seriously than ever. But, this study also fails to take under consideration the retention of these bloggers and frequency of the posts. While we were researching we found many of the studies showing that about 50% of the bloggers abandon their blog in a month or two due to many reasons. Of them following ones are very common,

1. I was not getting very many comments to my blog posts
2. There were too few subscribers
3. Did not notice any increase in traffic to the website
4. Coming up with regular, new content was too much effort
5. Did not see a clear way to promote our products and services in the blog.

(Source: NewsVend)

I think most of you will agree with the above reasons. It’s really hard to promote your blog and engage your readers. And we here at Redanyway are trying to solve the exact same problem and not just blogging, but with any of your website. It’s important to bring social element to your website and there should a structured service or platform available to empower that. Twitter is great example of that. It gave us a great platform for microblogging letting us easily ‘follow’ (or you can say subscribe) user’s/blogger’s feed, discover new feeds or socialize in easier and better way. And now this platform is so extensible (I am not talking about the twitter outages ) that nowadays many things are possible to make out of it. Imagine what would have happened if we would have microblogged on our own, it would have been horrible to promote or make your friends or others to follow it. We think more or less exact thing has happened to blogging and it’s getting more and more harder to find new subscribers or follow new good blogs on the net.

We here, at Redanyway respect bloggers very much, we think that it’s a form of a natural human expression. We always recommend you to have a blog to express yourself and not just blogging but also to have all media like photostream, videostream at one place as a your expression . But, of course all this with less hassle of spreading this to your friends or followers and we at, Redanyway strive to find you solution for this.