Yes, it has been long time since we have been under the hood and finally its time to delineate the vision we have in mind for Redanyway.

Redanyway is a distributed social network, where your personal website or blog is your profile page. We provide different widgets, plugins and services to help you convert your personal website into your profile page and integrate Redanyway social network into it, as tightly as possible, but without compromising the power of publishing you have. This is supposed to help you bring all the advantages of a social network to your blog and gain better attention to it, with more traffic and better reader engagement.

(Note: From now on I will be using the terms ‘personal blog’ and ‘personal website’, interchangeably.)

The Problem

If you had or have been maintaining a personal blog for few months, you’d know that it is difficult to gain attention to your blog especially for first few months and for that matter there is also no good direct way to connect your blog to your friends and family. And on the other hand if you remember your experience on setting-up your profile on social networks like Facebook or MySpace, it not only takes a few minutes, but you also make many more contacts, which you haven’t even thought of, in first place. Here you can also consider experience of being on one of the social media networks like YouTube or Flickr, where its very easy to get attention on your content. You can get high page views or rankings very easily and more than that the social activities like commenting, gaining more contacts etc. are also observed more on the social networks than on the blogs. These things really motivate and encourage you to publish more, better content and importantly keeps the two-way communication.

But, we also cannot forget the power we enjoy over the personal websites, that is only limited on these social networks. We can completely personalize our websites and publish without any rules, more critically we can also completely monetize our content and capitalize on it fully.

Till now, somehow we couldn’t leverage the advantages of both, social networks and personal website.

Redanyway: The Solution

We here at Redanyway consider of utmost important to solve these two problem and provide a single solution, which combines the advantages of both worlds. So, we are coming up with a distributed social network where the whole web is a social network and your personal website will be your profile page. You will be able to include your friends and followers list in your blog. Users will be able to add you to their friends list, follow and favorite your content, chat with you and fellow subscribers etc., all from your personal blog. You will also be traveling to other profiles on the web with a single personal profile setup on Redanyway and one centralized registration eliminating the need of providing your identity every time you browse different websites, giving you an experience of being on a single social network, even if you browse the web, without any boundaries.

Yet Another Social Network?

We realize that why you might hate to join yet another social network, but here is how its different. Till now on most of the social networks you created only person-to-person relationships, keeping your contacts at one place and making communication, fun and easy. But while we were thinking of making a distributed social network, we realized that how it’s important to create person-to-content relationships, so we are introducing a ‘follow’ relationship, which is a unidirectional relationship with the content. This also eliminates the need of befriending anyone, if you are only interested in the publisher’s content. It also drastically reduces the noise on the network. You can easily track all the content you’re following from ‘Redanyway Dashboard’, in addition to friends’ activities and updates.

Until now, we had to grab the ‘RSS’ or ‘Atom’ feed of a blog and add it to some feed reader to keep track of the content on that blog. Let’s face it, most of your readers don’t even know what RSS is! More importantly, as a publishers you cannot identify with your readers who are subscribed to your RSS, who are supposed to be your most loyal readers. This certainly doesn’t help flourish a good relationship between you and your readers, and makes blogging less fun. So, with Redanyway you will be able to cut-out the RSS in-between and be able to take blogging mainstream.

So to speak, the relationships you will be creating on Redanyway will be completely new and will help you in your blogging experience.

So, what do you say? Shall we paint The Web Red?